Something’s Not Right campaign for secondary school children

The Home Office has created a new campaign, ‘Something’s Not Right‘, to help secondary children in England who suffered a range of harms, such as sexual and physical abuse, during lockdown.

The campaign is targeted at 13 – 18 year olds who have become victim to these harms.


The campaign aims to increase their:


  • Confidence in identifying the indications of abuse including sexual, physical, relationship and criminal exploitation; and
  • Awareness and understanding of how to respond to instances of abuse and exploitation (the reporting channels and support service channels both for themselves and their friends)


With schools re-opened and safeguarding channels restored, the campaign aims to build awareness of the support services available to victims and encourage disclosure of abuse to a trusted adult.

‘Something’s Not Right’ has been developed in close collaboration with the NSPCC, Barnardo’s, The Children’s Society, Internet Watch Foundation and the Marie Collins Foundation.